How much revenue leaks every month?

Leads that arrive after hours and get a late reply rarely come back. Fill in five numbers below — calculate the leak yourself, no signup.

Use your own business numbers. The starting values below are just a starting point — replace all of them.

Every chat, form, and call from a new prospect — not existing customers.

Open your business WhatsApp: what share of chats arrive after 5pm, on weekends, or while your admin is swamped? It is usually far higher than people expect.

35%

Under 15 minutes.

%

Over 2 hours.

%

One average sale, not monthly revenue.

Don't know your fast vs slow close rates? That's normal — almost no business measures it. Estimate for now, then measure the real thing over 30 days. Not knowing is itself a finding.

IDR 12,600,000

per month

IDR 151,200,000

per year

Unattended leads
70
Close rate gap
12%
Lost sales per month
8

Formula: leads × % unattended × close rate gap × deal value. This is an estimate built from your own numbers — not a promise, and not our figure.

Why leads leak, and where

The biggest leak is almost never your team's closing ability. It is the leads that are never touched at all: a chat arrives at nine at night, gets read at nine in the morning, and the buyer has already bought elsewhere. Whoever replies first often wins — not because the offer was better.

  1. 1

    After hours. Chats arriving at night and on weekends pile up until someone wakes up — and some prospects are gone before anyone replies.

  2. 2

    During the rush. When chats arrive at once, the last in line waits longest, even though they aren't necessarily the least serious.

  3. 3

    Follow-ups that never happen. This is the largest and least visible hole, because nobody logs the leads that simply stopped replying.

You have the number. Now what?

The number above is a starting point, not a conclusion. Next is measuring your real fast vs slow close rates, then closing the three holes above one at a time. The material on how to close them lives in Adolo Academy — free to read first.

Open Adolo Academy